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CT Venture Partners’ market validation practice helps entrepreneurs
A
see the revenue opportunity at hand
more clearly by going directly to the
only constituents that matter... your
customer and your channel.
more clearly by going directly to the
only constituents that matter... your
customer and your channel.
learned the hard way that the old adage “Build
it and they will come” doesn’t work anymore.
Talking to customers early in the company
building process is one of the most leveraged
activities a start-up can do. Market validation is
a necessity for early stage companies seeking
venture financing to build the right product to
solve customer pain.
Talking to customers...sounds easy? Well it’s
not. Validation takes preparation, discipline,
honesty, tenacity and frankly a lot of
connections. It is a never ending process as
customers’ pain points change regularly and the
plethora of competitive solutions continues to
grow.
When validation is done correctly it can lead to
funding from top tier sources of capital and
precision targeted products addressing real
customers’ needs. The process often results in
beta customers and early revenue.
Practice makes perfect. We created our market
validation practice over eight years ago and has
been used by dozens of our portfolio
companies on the path to successful company
building. What motivated us to create our
validation practice was the observation that
entrepreneurs were either making cursory
efforts at evaluating customers’ pain or were
making the same common mistakes going
through the process for the first time.
Furthermore, venture capitalists were no longer
satisfied with the depth and breadth of
customer references provided in the due
diligence process. They desired objective third
party customer validation to significantly
reduce the already high risk of early stage
venture investing and M&A due diligence.
it and they will come” doesn’t work anymore.
Talking to customers early in the company
building process is one of the most leveraged
activities a start-up can do. Market validation is
a necessity for early stage companies seeking
venture financing to build the right product to
solve customer pain.
Talking to customers...sounds easy? Well it’s
not. Validation takes preparation, discipline,
honesty, tenacity and frankly a lot of
connections. It is a never ending process as
customers’ pain points change regularly and the
plethora of competitive solutions continues to
grow.
When validation is done correctly it can lead to
funding from top tier sources of capital and
precision targeted products addressing real
customers’ needs. The process often results in
beta customers and early revenue.
Practice makes perfect. We created our market
validation practice over eight years ago and has
been used by dozens of our portfolio
companies on the path to successful company
building. What motivated us to create our
validation practice was the observation that
entrepreneurs were either making cursory
efforts at evaluating customers’ pain or were
making the same common mistakes going
through the process for the first time.
Furthermore, venture capitalists were no longer
satisfied with the depth and breadth of
customer references provided in the due
diligence process. They desired objective third
party customer validation to significantly
reduce the already high risk of early stage
venture investing and M&A due diligence.
Market Validation Steps
Pre-Engagement
Engagement
Post-Engagement
Pre-Engagement
Engagement
Post-Engagement
ACT Venture Partners Inc.
ACT Venture Partners Inc.
Market Validation Service